Portfolio

Here’s a glimpse into some of the work completed over the years, both past and recent.

As public perceptions of businesses continue to evolve, the timeless application of solid design principles ensures that classic design remains a standout in a world filled with clutter and noise.

Although there are so many examples, a few are selected to showcase here.
Some work may not be shown due to NDA’s previously signed

Layout and design for the book were completed, incorporating text by Katherine Graham and illustrations by Nicola Smith.

Synopsis: An intuitive approach was utilised to lay out this children’s book, ensuring the story flows seamlessly while encouraging readers to use the illustrations to grasp the key concepts. Designed for ages 3-6, it's meant to be read aloud by caregivers, so the wording had to be simple and clear, without distracting from the vibrant artwork. The balance of text and imagery allows the illustrations to guide young readers through the narrative, making it both engaging and easy to follow.

Brand identity with multiple assets and a comprehensive website created for Plugged In Productions.

Synopsis: A newly established Audio Visual company in Cape Town with a team of highly experienced professionals in a competitive industry. Their logo and brand identity had to stand out against major industry players and be instantly recognisable. The shapes incorporated into their branding reflect both the company's name and the nature of the equipment they use, while the vibrant, electric colors are designed to capture attention immediately.

Synopsis: A series of concept illustrations were developed to pitch an expansion idea to major international investors, aimed at growing the business beyond just an app. The goal was to show how wearing the brand allows individuals to embody and express the brand's core values, making the brand a part of their identity.

A complete logo and brand overhaul done for a very successful company in Cape Town. Specifically geared towards the overseas locations which they deal with. C2 Blue Agencies

Synopsis: Rebranding a company with 26 years of success in a fast-paced industry can be risky, but it was an exciting challenge. The owners had a clear vision but needed help turning their ideas into a brand identity. The result is a bold yet elegant brand that reflects their core values—sourcing only the finest, high-quality international textiles for the market. Strong, sophisticated, and always high-class.

Creating a really well thought out prospectus for this fantastic school which brings across the great care and effort they put into the learners that attend this establishment. Abeille Ruche School

Synopsis: A complete revamp of the prospectus for a school that goes the extra mile for every individual student. The prospectus needed to not only convey essential information but also give readers a genuine sense of the school’s ethos and operations. Over the years, we continually updated and refined the prospectus as new images and services were introduced, ensuring it stayed current and reflected the school’s evolving offerings.

A complete logo and brand identity created for a local swimming school which caters to all age groups. Ocean Reef Swim School

Synopsis: We undertook a full brand overhaul for a local swim school that needed to stand out and stay ahead of its competitors. With the owner’s strong marketing background, they understood the importance of a powerful, instantly recognizable brand. Our goal was to create a design that was both classic and industry-relevant, highlighting the professionalism of the company. Given their wide range of clients, from young children to parents and caregivers, the branding needed to resonate with all age groups while maintaining a cohesive, professional look.

A logo and brand identity for a new business in Cape Town which focusses on Life Coaching, uplifting clients to their highest potential. Journey with Jen

Synopsis: We developed a complete brand identity for a new business in the service industry, specialising in life coaching. The design needed to reflect the compassionate nature of the business and its founder. Inspired by the deep spiritual connections of Māori and New Zealand cultures, the branding draws on organic, life-centric symbolism. The grounded colours and symbols represent the importance of connection and shared life experiences, aligning with the core values of care and personal growth.

A completely new logo, brand identity and website for a small start up in the Western Cape which provides firearm training to individuals, organisations and companies. Shooter Ready Firearms Training Academy